Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via organic (unpaid) search results. Unlike paid traffic, which is generated through advertising on search engines, organic traffic is driven by user intent – that is, people who are actively searching for information or products.
Google ranks its search results based on a complex algorithm that is designed to provide the most relevant, authoritative, and detailed content for each query. This means that ranking highly on Google is a crucial part of SEO and is the goal of most SEO campaigns.
Crawling & Indexing
When a user enters a search query, Google searches the Internet for pages that match the keyword in the search term. Then, it records the pages in its database.
Then, when a user enters the same search term in the search bar, Google shows the indexed pages in its results page. It tries to order them in the best way possible, and it does this by using a secret algorithm.
A key part of this algorithm is RankBrain, which is the machine learning system that helps Google understand queries and convert keywords into known topics. In addition, RankBrain uses artificial intelligence to understand unusual and unfamiliar search queries.
Content & LSI Keywords
To help search engines better understand your content, you should use your main keyword throughout the body of the text, and you should also include related phrases. This type of optimization is called LSI keyword optimization or latent semantic indexing, and it’s important to get it right.
Creating high-quality, well-written content that is both interesting and useful to your visitors is a core component of a good SEO strategy. You should focus on providing information and solutions that are unique to your business. Read more https://chrispalmermarketing.com/law-firm-seo
You should also ensure that your content is optimized for mobile devices, as mobile users tend to be less likely to visit sites that aren’t mobile-friendly. You can test your website’s mobile-friendliness with a free tool from Google.
Link building & Backlinks
Links from other websites are considered to be a major ranking factor in Google and other search engines. This is why obtaining a number of links from other authoritative, popular websites can be an important element of a successful SEO campaign.
There are many ways to obtain external links, including social media marketing, online press releases, and submitting your website to various web directories. It’s also helpful to build relationships with other website owners and ask them to link to your content.
Optimizing your site for a specific keyword or keywords
When starting an SEO campaign, you should select a keyword that is both easy to find and has a low level of competition. This is called a long-tail keyword, and it is often easier to rank #1 for it.
Once you have chosen a keyword, it’s time to optimize each page on your site around that term. This is a simple and effective process that can make a big difference in your rankings.